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Updated for 2026

MakeThisVid and Leonardo AI overlap in AI video generation, but start from different product origins. Leonardo AI is primarily an image generation platform (with a broad catalog of integrated video models) that has expanded into video generation. MakeThisVid is purpose-built for short-form AI video ad production — 6-second 720p or 8-second 1080p clips with audio always included, commercial use on every plan, one-time packs from $2.99 or subscriptions from $19.99/mo.

MakeThisVid vs Leonardo AI: Which Tool Is Right for Your Video Workflow?

By MakeThisVid Editorial Updated Methodology

Leonardo AI built its reputation on image generation — a flexible platform for concept art, character design, and creative image production. Its expansion into video generation (via integrated models including Veo 3, Kling, and its own Motion series) brings it into the same space as MakeThisVid for users who want AI-generated video content. The difference is focus: Leonardo is a broad creative AI platform for image-first creators who also want video, with multiple models, resolutions, and varying audio support depending on the model selected. MakeThisVid is a video-first product built specifically for short commercial content — no image editing features, no model selection menus, just prompt to MP4 in 45–90 seconds with audio built into every render. Here's where each tool fits.

MakeThisVid vs Leonardo.ai 6 criteria

Criterion MakeThisVid Leonardo.ai
Output type AI scene generator (synthesized footage) AI image generator with multiple integrated video models
Clip length 6s at 720p or 8s at 1080p Varies by model — from a few seconds up to 15s depending on which model is selected
Audio Yes — always included, no upgrade required Depends on model — some models (Veo 3, Kling) include audio; others do not
Commercial use Licensed on every plan and credit pack Full ownership on paid tiers; free tier grants non-exclusive license only (content is public)
Starting price $2.99 one-time pack; subscriptions from $19.99/mo Free tier; Apprentice $12/mo
Best for Short-form ads, social, branded clips Image-plus-video creative workflows, art-direction-heavy work

How to Use MakeThisVid

From prompt to downloadable MP4, ready to deploy.

  1. Product origin and focus

    Leonardo AI is an image generation platform with video features added. MakeThisVid is a standalone AI video ad tool — video is the only output it produces. If you need both image and video generation in one platform, Leonardo has an advantage. If you only need video for ads, MakeThisVid is purpose-built.

  2. Pricing structures

    MakeThisVid: one-time packs from $2.99 (1 credit), or subscriptions — Lite ($19.99/mo, 10 credits), Standard ($49.99/mo, 30 credits), Pro ($79.99/mo, 60 credits). No free tier. Leonardo AI includes a free entry option (150 daily tokens) with paid plans starting at $12/mo — check Leonardo's current pricing as it evolves frequently.

  3. Video output specs

    MakeThisVid generates 6-second 720p clips (1 credit) or 8-second 1080p clips (2 credits) with audio always included. Leonardo's video generation specs — clip length, resolution, and audio support — vary significantly by model. Some models support audio natively; others do not. Verify on their platform before assuming audio is included.

  4. Workflow complexity

    MakeThisVid has two inputs: text or image + generate. Leonardo is a more complex platform with model selection, canvas tools, image editing, and video as one of many output types.

  5. Commercial licensing

    MakeThisVid includes commercial use on every paid plan and credit pack. On Leonardo's free plan, content is public by default and other users can remix it — free users receive a non-exclusive license rather than full ownership. Full IP ownership requires a paid Leonardo subscription.

Who Uses MakeThisVid for This

MakeThisVid is better for pure video ad production

If your only need is short video content for advertising, MakeThisVid's single-purpose workflow is faster and simpler — no image editor to navigate.

Leonardo is better for image-plus-video creative workflows

If you need both AI image generation and video in one platform — for concept art, marketing assets, social graphics, and video — Leonardo's broader feature set may justify the complexity.

MakeThisVid is better for teams without AI platform experience

Leonardo has extensive options and a learning curve suited to creative professionals. MakeThisVid's minimal interface requires no prior AI tool experience.

Frequently Asked Questions

Yes. Leonardo AI supports video generation through multiple integrated models, including first-party Motion models and third-party models like Veo 3 and Kling. The specific capabilities — clip length, resolution, audio — vary by model. Check their current video features on the platform.
It depends on the plan. Free tier users receive a non-exclusive license — content is public and other users can remix it. Paid subscribers get full IP ownership and can generate privately. MakeThisVid includes full commercial use on every paid plan and one-time pack unconditionally.
Leonardo includes a free tier with 150 daily tokens for image and limited video generation. MakeThisVid has no free tier — credits are required for all renders, starting at $2.99 for a one-time pack.
MakeThisVid is simpler — it does one thing. Leonardo has a broader interface with model selection, image editing, and video as one of many output types. If you only need video, MakeThisVid's flow is faster.
MakeThisVid always includes AI-generated audio on every render — it cannot be disabled. Leonardo's audio support depends on which video model is selected; some models (like Veo 3 and Kling) include audio, while others produce video-only output.
MakeThisVid: 6 seconds at 720p or 8 seconds at 1080p. Leonardo's video clip lengths depend on the generation model — options range from a few seconds up to 15 seconds depending on the model selected. Check their platform for current options.
Product philosophy: Leonardo is a broad creative AI platform for image-first creators who also want video, with multiple model options and varying capabilities. MakeThisVid is a focused, fast video ad tool — no image editing, just prompt-to-commercial-MP4 with audio built in and no watermark.

Try MakeThisVid for fast video ad production

Prompt to 1080p MP4 in under 90 seconds — audio included on every render, no watermark, commercial use licensed on every pack.

Try MakeThisVid