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Updated for 2026

To make a SaaS explainer video with MakeThisVid: write a one-sentence prompt that shows the customer outcome — not the UI — pick 720p (1 credit) or 1080p (2 credits) and 16:9 horizontal, then click Generate. The MP4 with audio lands in 45–90 seconds. Commercial use is licensed on every plan.

How to Make a SaaS Explainer Video with AI

By MakeThisVid Editorial Updated Methodology

Traditional SaaS explainer videos are screen-recordings of a dashboard with a voiceover, and they all blur together. The visual the prospect actually needs is the outcome: the moment something gets faster, cleaner, or simpler. MakeThisVid is built for that abstraction — instead of literally showing the product, you describe the transformation. Six to eight seconds of the result, not the workflow.

How to Use MakeThisVid

From prompt to downloadable MP4, ready to deploy.

  1. Identify the visual transformation

    What does "after" look like? A messy inbox becoming clean. Sticky-notes vanishing from a desk. A team member smiling at a fast-loading dashboard. The visual sells the value better than UI footage.

  2. Write the prompt

    Five-element formula: subject + setting + lighting + camera movement + tone. "Tidy office desk, sticky-notes flying off the screen as it cleans itself, morning light through window, slow push-in, calm and competent" beats "explainer video for a productivity SaaS".

  3. Pick 16:9 horizontal at 1080p

    Explainer video typically lives on a landing page or as YouTube/LinkedIn paid creative — 16:9 is the right surface. 1080p (2 credits) for sharpness on hero placements.

  4. Generate the clip

    Click Generate. 45–90 seconds and the MP4 with audio lands in your account. The audio is already designed for the scene — no separate sound design step.

  5. Place on landing page and ads

    Embed as a landing-page hero (autoplay muted; the visual carries the message). Run as paid creative on LinkedIn, YouTube, and Meta retargeting.

Who Uses MakeThisVid for This

Landing page hero loop

Replace a static hero image with an 8-second looping explainer. Higher engagement than a screenshot, no editor required to swap.

Retargeting creative for trial-eligible visitors

Generate three different transformation scenes, run them in rotation to bounced visitors. The visual abstraction is more memorable than dashboard footage.

Sales deck visual aid

Drop an 8-second clip into the opening slide of a pitch deck. Sets a different bar than a logo-and-headline cover.

Frequently Asked Questions

Usually no. Outcome-focused visuals outperform UI footage in cold-traffic creative — the prospect cares about the result, not the interface. Save UI footage for post-trial onboarding video, not the explainer.
On the landing page and in cold-audience ads, 6-8 seconds is enough to communicate one transformation. For post-signup onboarding, a longer demo belongs — but that's a different format, not an explainer.
1080p 16:9 for landing pages and most paid placements. 9:16 only if you're running primarily on TikTok, Reels, or Shorts. Pick on the Create page before generation.
From $1.33 per 720p clip on Pro to $2.00 on Lite. 1080p is 2 credits. Most SaaS teams only need a handful of variants — the $2.99 starter pack is enough to test the approach.
Yes. Every plan and pack includes a commercial-use license. Landing page embeds, paid ads, and pitch-deck use are all covered.
45–90 seconds per render. Full loop from prompt to embedded landing-page video typically takes 15 minutes.
Only if the prompt is generic. A specific scene with a specific lighting condition and a specific motion will outperform a vague "clean SaaS dashboard" prompt by a wide margin.
The credit refunds automatically. Most failures are content-policy related; rephrase the prompt and try again.

Generate your SaaS explainer

Prompt → 8-second visual transformation. Drop into your landing page or retargeting ads.

Try MakeThisVid