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Updated for 2026

To make a Facebook video ad with MakeThisVid: write a one-sentence prompt covering subject, setting, lighting, and motion (or drop a product photo with a motion prompt), pick 720p (1 credit) or 1080p (2 credits), pick 9:16 or 16:9, and click Generate. The MP4 with audio lands in your account in 45–90 seconds — upload directly to Meta Ads Manager.

How to Make a Facebook Ad with AI

By MakeThisVid Editorial Updated Methodology

Facebook ads are about scale and rotation. Meta's algorithm wants fresh creative on a near-weekly cadence, and the cost of one good video used to make that math impossible. The walkthrough below covers the prompt formula, the placement specs, and the credit math — so you can ship a new Facebook ad on a Tuesday morning without booking a shoot.

How to Use MakeThisVid

From prompt to downloadable MP4, ready to deploy.

  1. Decide the placement first

    Feed (4:5 vertical or 1:1 square, but 9:16 also works and gets letterboxed cleanly), Stories/Reels (9:16), In-Stream (16:9). Pick aspect ratio on the Create page before you generate — the algorithm rewards format-native creative.

  2. Write the prompt

    Five-element formula: subject + setting + lighting + camera movement + tone. Lead with the visual hook of the first second — that's where Facebook decides whether to keep playing.

  3. Pick resolution

    720p (1 credit) for testing variants. 1080p (2 credits) for the keepers — Meta transcodes the file again on upload, so starting from 1080p preserves detail.

  4. Generate and review

    Click Generate. 45–90 seconds later you have a downloadable MP4 with audio. Watch it muted first — most viewers will.

  5. Upload to Meta Ads Manager

    Create the ad, drop in the MP4, add your hook text and CTA. The audio is generated and rendered into the file — no copyright flags, safe for paid.

Who Uses MakeThisVid for This

Multi-variant launches

Generate 4 variants on different prompts and let Meta's Advantage+ Creative test them. The unit economics make 4 variants cheaper than one stock-licensed clip.

Weekly creative refresh

Swap in a new clip every Tuesday. Stay ahead of creative fatigue without rebooking a shoot.

Retargeting creative for warm audiences

Warm audiences need different visuals than cold ones. Generate a separate set of clips for each stage of the funnel.

Frequently Asked Questions

The data is consistent: shorter is better for cold-audience hooks. 6-8 seconds matches In-Stream bumper specs exactly and works as feed creative. Longer ads belong in retargeting where viewers have context.
4:5 vertical maximizes feed real estate on mobile. 9:16 works for Stories/Reels and gets letterboxed in feed without losing the message. 1:1 is acceptable but uses less screen. MakeThisVid offers 9:16 and 16:9 — both upload cleanly.
45–90 seconds per render on MakeThisVid. The whole loop — prompt, generate, download, upload to Ads Manager — typically lands inside ten minutes.
From $1.33 per 720p video on the Pro plan ($79.99/mo, 60 credits) to $2.00 on Lite ($19.99/mo, 10 credits). 1080p is 2 credits per clip. Starter pack is $2.99 for a single 720p clip with commercial use.
No. Audio is generated and rendered into the file — no copyrighted music, no third-party samples. Safe for paid Facebook ads.
Yes. Every plan and pack ships with a commercial-use license. Paid Facebook ads, client deliverables, and organic posts are all covered.
Meta requires disclosure on political and certain social-issue ads. For product, service, and general brand creative it's not currently required. MakeThisVid does not add a watermark or AI label to your downloaded clips.
The credit refunds automatically — no support ticket needed. Most failures are content-policy related; rephrase the prompt and try again.

Generate your next Facebook ad

Prompt → MP4 → Ads Manager in under ten minutes. Commercial use included.

Try MakeThisVid